Google Analytics

Hours: 25 / Access Length: 12 Months / Delivery: Online, Self-Paced
Retail Price: $299.00

Course Overview:

This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion and will have an extremely well-rounded knowledge base with this software. Remember, being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

This course includes:

• Visual Demonstrations & Multimedia Presentations
• Quizzes & Exam Simulators
• Social Learning & Networking
• Flash Cards & Educational Games
• Enhanced Navigation and Controls

Course Outline:

Module 1: Introduction to Google Analytics

• 1.0 Intro Definitions Pt 1
• 1.1 Intro Definitions Pt 2
• 1.3 How Google Analytics Works

Module 2: Fundamentals of Google Analytics

• 2.0 Build Analytics Infrastructure
• 2.1 Setting Up Conversion Data
• 2.2 Input New Users
• 2.3 Setting Up Conversion Data
• 2.4 Examine Extra Points

Module 3: Basics of Google Anayltics

• 3.0 Basic Features
• 3.1 Dashboard
• 3.2 Shortcuts
• 3.3 Adding a Dashboard
• 3.4 Sharing Reports
• 3.5 Alerts
• 3.6 Realtime Analytics
• 3.7 Standard Reports
• 3.8 Views

Module 4: Reports in Google Analytics

• 4.0 Acquisitions Intro
• 4.1 All Traffic Aquasitions
• 4.2 Acquisitions Overview
• 4.3 Acquisition Channels
• 4.4 Cross Development
• 4.5 All Referrals
• 4.6 Campaign
• 4.7 Keywords
• 4.8 Social
• 4.9 Webmaster Tools 

Module 5: Behavioral Reports

• 5.0 Behavioral Reports Intro
• 5.1 Dimensions
• 5.2 Content Drilldown
• 5.3 Landing Pages
• 5.4 Exist Pages
• 5.5 Events
• 5.6 Event Flow Report
• 5.7 Working with Events
• 5.8 Site Search Report
• 5.9 Working Site Report
• 5.10 Site Search 2
• 5.11 Site Search 3
• 5.12 Behavior Flow Report
• 5.13 Site Speed

Module 6: Audience

• 6.0 Audience Reports
• 6.1 Location Report
• 6.2 Language
• 6.3 Behavior
• 6.4 Frequency Recency
• 6.5 Engagement Report
• 6.6 Technology Reports
• 6.7 Mobile Reporting
• 6.8 Demographic Report
• 6.9 Interests
• 6.10 Visitor Flow Chart

Module 7: Conversions

• 7.0 Intro
• 7.1 Funnel Visualization
• 7.2 Goal Flow Report
• 7.3 Reverse Goal Path
• 7.4 Goal URLs
• 7.5 Ecommerce Reports
• 7.6 Product Performance Reports
• 7.7 Transactions Report
• 7.8 Time to Purchase Report
• 7.9 Multi-channels Funnels Report
• 7.10 Assisted Conversion Report
• 7.11 Top Conversion Paths Report
• 7.12 Time, Log & Path Length Report
• 7.13 Attribution Report & Model Comparison Tool
• 7.14 Conclusion

All necessary materials are included.

System Requirements:

• Cable and DSL internet connections are recommended for the best experience.

• CPU: 1 GHz or higher
• RAM: 2 GB or higher
• Resolution: 1280 x 720 or higher
• Speakers / Headphones
• Microphone (Webinar / Live Online sessions)

• Microsoft Windows 7 or 10 (Home, Pro)
• Mac OSX 10 or higher.
• Latest Chrome OS
• Latest Linux Distributions

NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

• Latest Google Chrome is recommended for the best experience.
• Latest Mozilla FireFox
• Latest Microsoft Edge
• Latest Apple Safari

• Office suite software (Microsoft Office, OpenOffice, or LibreOffice)
• PDF reader program (Adobe Reader, FoxIt)
• Courses may require other software that is denoted in the above course outline.